Apple’s Media Services

From the creation of iTunes in 2001, to the iTunes Store, to Apple Music in 2015, to Apple TV+.

  • 1998-2001

    SoundJam

    In 1998, Casady & Greene released of piece of software called SoundJam MP, which was an early MP3 player for classic Mac OS. Apple purchased it in 2000, and replaced it with iTunes in 2001.

  • 2003

    iTunes Store

    In April 2003 Apple dropped version 4.0 of iTunes, which added the iTunes Store. This made it simple for users to legally purchase and play music, directly from their computer. The store launched with 200,000 songs, and sold one million songs during its first week. Before June 2003, a million iPods have been sold.

    iTunes Store
  • 2003

    iTunes for Windows

    In October 2003, Apple brought the iTunes app to Windows. This expanded the app to a much wider audience. In 2004, Apple brought the iTunes Store to the U.K, France, and Germany.

  • 2004

    Beyond the Boarders

    Apple brings the iTunes Store to the U.K, France, and Germany.

  • 2005

    Expanding to Other Media

    Apple brought Podcasts, TV Shows, and Music Videos to the iTunes Store.

  • 2006

    Movies

    In 2006, Apple brought movies to the iTunes Store. iTunes 7, which launched in September 2006, brought many new features including iPod Games, gapless playback, cover flow, and later Apple TV support.

  • 2007

    iTunes Plus

    Apple introduced iTunes Plus. This was 256 kbps DRM free music, sold at a slight premium. Later in 2007 Apple introduced the iPhone, and added support for activating the device in iTunes.

  • 2008

    App Store

    In January 2008, Apple added the ability to rent movies from the iTunes Store. In July 2008, Apple introduced the new App Store. Version 8, which was released in September 2008, brought support for Genius playlists, HD TV shows, and more. Apple also introduces the App Store on iPhone.

  • 2009

    HD

    In April 2009, Apple added support for renting HD movies. In September 2009, Apple released iTunes 9 with a UI refresh and reworked iTunes Store. iTunes songs also go DRM-free, raising song prices from $0.69 to $0.99.

  • 2010

    iTunes 10 & Ping

    In March 2010, Apple added support for the iPad. In September 2010, Apple announced iTunes 10. iTunes 10 brought Ping, Apple’s failed attempt at a music-focused social media platform. Apple also renamed AirTunes to AirPlay.

  • 2011

    Add a little. Take a little

    In June 2011, Apple introduced iTunes in the Cloud. In November, Apple added iTunes Match. Apple also introduced the Mac App Store, and ditched TV Show Rentals.

  • 2012

    A Redesign

    In November 2012, Apple introduced the completely redesigned iTunes 11. It also brought a new store, new mini player, iCloud, improved search, and playback syncing. The iTunes Store has also arrived in its 119th country

  • 2014

    Family Time

    in October 2014, iTunes 12 brought support for family sharing, better browsing, recently added, and dedicated icons for Movies, Music, TV Shows, Podcasts, and more.

  • 2014

    Apple Purchases Dr. Dre

    When Apple purchased Beats Electronics in 2014, Apple also gained ownership of Beats’ own Beats Music subscription service, and made the Beats Music CEO Ian Rodgers in charge of iTunes Radio. Apple also hired noted British radio DJ Zane Lowe to serve as a music curator.

  • 2015

    Apple Music

    At WWDC 2015, Apple announced Apple Music as the signature “one more thing”. Apple Music launched on June 30, 2015 in 100 countries. New users receive a three-month free trial subscription, which changes to a monthly fee after three months. A family plan allows six users to share a subscription at a reduced rate.

  • 2016

    Apple News & Apple TV App

    Apple introduces Apple News, a new app that ships with iOS 10. Apple also announces a replacement for the videos app on iOS- Apple TV.

  • 2017

    Goodbye App Store

    In 2017, Apple removed the App Store from the iTunes desktop app.

  • 2019

    Apple Launches Apple TV+

    Apple TV+ makes its debut with original programming including The Morning Show, See, and For All Mankind. Apple Arcade and Apple News+ also make their debut.

  • 2019

    Goodbye iTunes

    In June 2019, Apple introduced macOS Catalina. This update, available in Fall 2019, broke the iTunes app into dedicated Music, Apple TV, and Podcasts apps. Apple moved device syncing to the Finder.

  • What’s Next?

Apple Music

When Apple purchased Beats Electronics in 2014, Apple also gained ownership of Beats’ own Beats Music subscription service, and made the Beats Music CEO Ian Rodgers in charge of iTunes Radio. Apple also hired noted British radio DJ Zane Lowe to serve as a music curator.

At WWDC 2015, Apple announced Apple Music as the signature “one more thing”. Apple Music launched on June 30, 2015 in 100 countries. New users receive a three-month free trial subscription, which changes to a monthly fee after three months. A family plan allows six users to share a subscription at a reduced rate.

“All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”

EDDY CUE, WWDC 2015

Music
Apple Music allowed users to add nearly any of the iTunes songs to their library, included with the monthly price. Apple also promoted human curation and suggestions tailored for each user.

Radio
Apple Music brought the first worldwide 24/7 radio station, Beats 1. The station is focused on having a wide variety of music. Apple also made iTunes Radio exclusive to Apple Music.

Connect
Apple Music included a new feature called Connect, which was a social platform for artists of all sizes to connect with their fans. Apple has since phased out the feature.

Apple Music received a major design refresh alongside iOS 10 in 2016, which put the focus on the users music library, and removed the Connect tab.

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